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1. Navigation is not consistent and is impossible between owned pages without search

2. Adding multiple apps to multiple pages works well for some apps (such as RSS Graffiti) but non-existent for others (FBML)

3. Creating new tabs can be very painful until you learn how to hack (thanks FBML)

4. There are so many apps that do the same thing and the reviews are not helpful so I had to use 3 or 4 of them to get a good one and then kill the rest

5. The permission system for apps reminds me of the Vista process for adding an application…”are you sure?”…”are you really sure?”…”are you really, really sure with cherries on top?”

6. Overuse of ajax means I can’t use iMacros to productionise work (although this is probably not a bad thing)

Anyway – main page is here

I just received an email from Jason Calacanis. I think his rants are brilliant and, despite being the master of self promotion, gets things about right about most times.

I didn’t receive the email personally, rather, I am on his distribution list for the “Jason List” which he created because he got pissed with people using his blog for SEO, to write pointless responses, etc. To subscribe go here: http://www.bit.ly/jasonslist

Today’s email is a spin on Rupert Murdoch’s series of decisions to protect his content:

1) Put a pay-for-cotent mechanism in place i.e. you pay to access the content his company has spent money to create because the value of the content is pressumably higher than the various ads displayed upon the page generate and;

2) Stop allowing Google et al to index news pages because Google creates significant value for its self without paying for access to the content (I do believe Google pays Twitter for instand access to its content but Twitter has the benefit of its content only being valuable within a certain time range)

The crux of Jason’s arguement is that Murdoch missed a trick: he should have created an exclusive deal with one search engine, namely Bing, in order to capture value for himself and allow Bing to differentiate itself from the big G via its content. This throws up a few other missed opportunities for Bing:

Twitter – Sign an exclusive for indexing Twitter content as $100 million is chump change for Bing.

Digg – Microsoft has an exclusive on Digg advertising so why not block the Google crawlers.

Facebook – Microsoft owns a chunk of Facebook so use it to get exclusivity on indexing.

Delicious – As part of the Yahoo! deal grab Delicious data to augment search

Flicker – Again as part of the Yahoo! deal build the best image search engine with exclusive access to Flicker images.

Is this the future of part of the search wars? A lot of social services don’t need Google traffic to survive. Does Google need them more. It did with Twitter. Will search engines start to buy exclusive indexing rights and differentiate based on content access?